Wine popsicles have landed in stores


PJ PopsThe Pierre Jourdan brand of Franschhoek wine estate Haute Cabrière recently announced the launch of its range of wine-based frozen popsicles. In celebration of Spring Day, PJ Pops launched exclusively in select Pick n Pay Liquor and Grocery outlets as well as at selected upmarket bars, hotels, restaurants and late-night venues in Gauteng and the Western Cape.

Inspired by a product seen abroad, the Pierre Jourdan Wine Popsicles, or PJ Pops, are the creation of JML Consulting (Pty) Ltd and mark the first time a home-grown, wine-based popsicle product has landed on local shelves.

PJ Pops are alcoholic, with two wine-infused flavours made from the Pierre Jourdan Brut: a cap classique; and Pierre Jourdan Tranquille, a still wine made from a blend of pinot noir and chardonnay.

The flavour of the popsicles will remain true to the popular wines but will be slightly sweetened with natural fructose, and will have a velvety sorbet finish to deliver a more decadent dessert experience.

“We’ve used a younger vintage of the cap classique to maintain freshness in the PJ brut popsicle, while the more prominent fruit flavours from the pinot noir in the Tranquille make it ideal for those looking for something a little sweeter,” explains Haute Cabrière wine maker, Takuan von Arnim.


Leave A Comment