The Absa Cars Consumer Awards 2025 at Mall of Africa in Joburg

Absa is pleased to announce the second year of its exciting partnership with the Cars Consumer Awards, South Africa’s most comprehensive motoring awards programme that recognises the best in the local new-vehicle market across 13 segments annually. The Awards ceremony along with a Final Roadshow for interested consumers will take place between Thursday, 27 February to Sunday, 2 March 2025. Here’s what you need to know.

What are the Absa Cars Consumer Awards all about?

This collaboration between Absa and the Cars.co.za Awards aims to enhance consumer awareness and empower South Africans to make informed decisions about car purchasing and financing, further entrenching Absa’s commitment to providing customer propositions that are intuitive, seamless and created with customers’ needs at heart.

“We are thrilled to join forces with Cars.co.za, a trusted brand in the automotive space,” said Charl Potgieter, Managing Executive of Absa Vehicle and Asset Finance at Absa. “By providing consumers with the tools and knowledge they need to make informed choices, we are helping them move forward with confidence when buying a car.”

As part of this initiative, Absa and Cars.co.za will also introduce a series of informative campaigns, webinars, and digital resources aimed at demystifying car financing. These initiatives will address key topics such as budgeting for a car purchase, understanding loan agreements, and the importance of credit scores, ensuring that potential buyers are equipped with the knowledge they need to make sound financial decisions.

The awards programme aims to highlight current trends and empower consumers to make choices that align with their unique needs and lifestyles.

A packed programme of automotive activations

The programme’s glamourous Gala awards ceremony will be taking place at the Mall of Africa on Thursday, 27 February 2025 where the winners of the 2024/2025 insert of the awards will also be announced.

The event will be complemented by a Finalist Roadshow at the Mall of Africa from 28 February to 2 March, where consumers will be able to view the vehicles on the finalist list, test drive some vehicles, book test drives for others, engage with judges, and have in-depth conversations with the Absa team to inform their vehicle finance and insurance considerations.

Win a weekend getaway for two with the Absa Cars Consumer Awards

Visitors of the Finalist Roadshow will also enjoy a range of other #AbsaCarsAwards experiences, including the exciting Absa Car’aroke Competition where customers can double their chances to win a weekend away in one of the finalist cars once registered. Consumers can join the competition at the Roadshow or online until it closes on 7 April 2025.

Cost: FREE entry

When: Cars Consumer Awards — Thursday, 27 February 2025 | Final Roadshow — Friday, 28 February to Sunday, 2 March 2025. Online competition runs from 25 February to 7 April 2025
Where: Mall of Africa, Magwa Cres, Waterval 5-Ir, Midrand