AMEX Tennis Town Brought Wimbledon Championship Action to Montecasino

For one weekend in July, Johannesburg traded its winter chill for the unmistakable atmosphere of Centre Court.

As Wimbledon Finals Weekend unfolded in London, thousands of tennis fans gathered at Montecasino for AMEX Tennis Town presented by American Express and Tennis South Africa, where the traditions of one of the world’s most iconic sporting events were brought to life through live screenings, immersive experiences and a celebration of tennis that felt both global and distinctly South African.

Amex Tennis Town brought the magic of Wimbledon to Jozi

The timing could not have been more fitting. Guests witnessed every moment of Wimbledon Finals Weekend, from Mirra Andreeva’s victory over Iga Świątek in the Ladies’ Singles Final to Henry Patten and Harri Heliövaara’s triumph in the Gentlemen’s Doubles.

Sunday’s programme delivered another memorable chapter as Jannik Sinner lifted the Gentlemen’s Singles trophy before Jeļena Ostapenko and Hsieh Su-wei closed the Championships by claiming the Ladies’ Doubles title. Each match reminded audiences why Wimbledon remains one of the most prestigious events on the global sporting calendar.

Moderated by media personality Thando Thabethe, AMEX Tennis Town captured the elegance and tradition synonymous with Wimbledon while embracing the warmth and energy of South African culture. Guests enjoyed giant outdoor screenings, strawberries and cream, premium food experiences, live entertainment and interactive activations that invited fans of all ages to engage with the sport beyond the sidelines. Families explored the Kids Zone, tennis enthusiasts tested their skills through interactive challenges, and visitors relaxed with friends as the excitement from Centre Court unfolded on screen.

Capturing the spirit of Wimbledon in your backyard

What made the experience particularly memorable was its ability to recreate the spirit of Wimbledon while remaining unmistakably local. It was not about replicating London, but rather celebrating tennis in a way that resonated with South African audiences. The result was an event that felt accessible, aspirational and inclusive, welcoming seasoned tennis followers and newcomers alike into a shared celebration of the game.

AMEX Tennis Town reflects a commitment to creating experiences that bring people together through shared passions while supporting the growth of sport in meaningful ways.

“AMEX Tennis Town embodies the story we want to tell – one where world-class sport creates meaningful connections and unforgettable experiences,” said Sonia Devani, Vice President and General Manager of Global Network Services EMEA at American Express “We are proud to give South Africans the opportunity to experience the excitement in a way that is uniquely local, while supporting the continued growth of tennis in the country.”

That commitment extended beyond the weekend itself. Amex Tennis Town was designed to create an experience that celebrated the spirit of Wimbledon while bringing people together through a shared love of tennis.

By combining world-class sport with thoughtfully curated hospitality and entertainment, the event delivered memorable moments that resonated long after the final championship point had been played.

Connecting sport with culture

As Wimbledon crowned new champions, AMEX Tennis Town demonstrated the power of sport to connect people across continents, cultures and generations. For thousands of South Africans, the event offered more than the opportunity to watch world-class tennis. It created a space where global sporting tradition met local hospitality, where memorable experiences were shared with family and friends, and where a love for the game was celebrated with purpose.

In bringing the magic of Wimbledon closer to home, AMEX Tennis Town has become more than an annual event. It has established itself as a celebration of tennis, community and connection, proving that some of the world’s greatest sporting moments are not only watched – they are experienced together.