The much-anticipated AWBrand&Co Pop-Up Store returns to SOOK Mall of Africa this December offering shoppers a carefully curated selection of female-founded brands in South Africa. The concept store will operate until 31 December 2024 and build on last year’s success with returning favourites and exciting new additions. Here’s all you need to know.

A strong lineup of female-run brands
Returning favourites include Lazy Makoti by Mogau with her authentic culinary products, Bona by Wenzy’s exquisite eyewear, Nalaah by Makori’s luxurious sleepwear, and BOH AT HOME by Noni, known for premium pantry items.
New to the lineup are Supported Shapewear by Palesa, offering confidence-boosting essentials; Sitota by Yvette Gayle’s luxury handmade candles; and Jody Rose by Vika, a modern rosé wine perfect for festive celebrations.
“We’re thrilled to return with returning favourites and fresh talent, showcasing South Africa’s entrepreneurial spirit”, says Nomndeni Mdakhi, Founder of AWBrand&Co.

More than just shopping
AWBrand&Co is all about fostering a holistic shopping experience with founder-led events, meet-and-greets, and sip-and-shop moments. Thoughtfully curated festive essentials and elegant gifting options showcase the creativity and resilience of South Africa’s female entrepreneurs.
“With nearly 58% of Africa’s women being self-employed, and women contributing 13% to the
continent’s GDP, we are delighted to host AWBrand&Co this holiday, a female run business that
enhances access, visibility, and community support for female entrepreneurs,” said Yasmeen Lorgat,
Leasing Manager at Mall of Africa.
Need to know before you go
When: Open daily until 31 December 2024 (Mall trading hours). Shoppers who purchase online can also collect their orders at the pop-up store
Where: Shop U2117 next door Versace and opposite Yuppiechef, SOOK, Mall of Africa, Magwa Cres, Waterval 5-Ir, Midrand
Website: agendawomen.com/awbrand-and-co
Instagram: @awbrandandco