100% Design Africa is a dynamic platform celebrating the pulse of African design running alongside Decorex.
Renowned as Africa's premier international design showcase, it's the ideal springboard for the continent's designers to shine on a global stage. This hybrid event unites the interior design industry's key players, presenting a curated mix of contemporary African designs. The show spans an array of domains, from furniture and product design to technology and art.
At the heart of 100% Design Africa is its innovative 'phygital' approach, seamlessly blending physical exhibition spaces with digital storytelling. This fusion not only amplifies the reach of exhibitors but also opens up novel and engaging ways to experience African creativity.
The 100% Design Local Pavilion returns to Decorex Joburg this July with a curated exhibition spotlighting the country’s most compelling design voices themed ‘New Reflections’. The exhibition features Studio Ananta, TheUrbanative, Han and NISH, INDIGENUS, Stuart Graham Fabrics, Casamento, kilnhousedesignstudio, mashtdesignstudio, and Clout/SA.
Visitors can also catch Future Talks from CEO of Klein Concepts Stephen Klein, a judge at the world’s top design awards Charles O. Job, Creative Director at Clout/SA and Nando's Hot Young Designer Talent Search mentor Tracy Lee Lynch, a dynamic panel from Greenside Design Center College of Design, Sinegugu Ngxongo of Bambizulu , and more.
