JoyJoy is South Africa’s infinitely interchangeable kids’ sneaker store dedicated to kids between the ages of 3-12 and to their parents with the vision of making shopping for shoes easy, fun and creative.

The company is spearheaded by Co-founders, Jade Kirkel and Dani Silbermann. Aligning to the world of business and motherhood, Jade and Dani embarked on a 3-year journey to bring JoyJoy to life - not just to build a brand that looked cool but to build a brand that mattered deeply to the confidence and self-expression of young wild hearts, everywhere.

The cool sneaker qualifies as an interchangeable kaleidoscope of fashion-fun as kids get to snap on, snap off and swap out their choices of shoe design.

Ready to impress, JoyJoy hits the online space this Winter with an addictive collection of shoe reverie that will affect and improve the carpool, the playground, the classroom, Saturday parties, extra lessons and extra – everything.

This fresh, interchangeable sneaker allows kids the freedom to experiment with their unique sense of style to change their look and their mood, in a snap and to ultimately help build their self-confidence on and off the playground.

Designed to meet young girls and boys where they’re at, all JoyJoy Snap Packs are themed to suit a day in the life of a little grown up: from The Sweet Life to Snap Dragon to Play it Cool to Princess Squad, Goal-Getters and, even, The Chill Out Snap Pack – kids can’t go wrong with changing their minds, hearts or vibes in a moment.

The JoyJoy Starter Box is Mom and Dad’s first port of call along the JoyJoy journey, picked and packed and delivered straight to the door. The Starter box includes a pair of signature white JoyJoy sneakers which can be worn on their own and a Snap Pack of mix and match snaps of your choice.

*Available for online purchases

Time: 9am - 6pm Mon to Wed | 9am - 7pm Thurs to Sat | 9am - 5pm Sun

Venue address: EGG Department Store, The Zone, 35 Tyrwhitt Ave, Rosebank, Johannesburg

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Wheelchair accessibility: Unknown