Since launching in 2019, My Beauty Expo (MBE) has positioned itself as the gateway to Africa’s beauty market, featuring innovation, creativity, and collaboration across the African continent and within the beauty industry.
The event connects industry professionals, trade buyers, medical and wellness practitioners, media practitioners, influencers, and consumers, each exploring the latest in beauty innovations.
The exhibitors are the main focus of the event, and they include beauty, hair, make-up & education, nails, natural & organic, cannabis pharmaceuticals, cosmetics, and men’s grooming.
There are also entertainment segments, with the MBE Fashion Show celebrating the African fashion industry, with help from designers, models, and brands, and the international and local Make-Up competition and 'Battle of the Barber' competition, where top make-up artists, beauty influencers, barbers, and industry leaders showcase creativity, skill, and innovation.