Established in Melville in 2007, The Art Room is a contemporary art gallery with the luxury of having its own framing studio and factory. The gallery component is committed to the promotion of local artists and the nurturing of new talent, while the framing section is focused on providing specialist knowledge and service in the framing of fine art.
In 2012, The Art Room relocated to its current premises in Parkhurst, and since 2014, Simonetta Bravi has taken sole ownership of the business. Bravi has over 30 years’ experience in fine art framing, and has over the years worked with countless private and corporate collectors, artists, galleries, art consultants, interior decorators and members of the art-loving public.
The Art Room’s framing factory is located in Industria, where a dedicated team of 14 people custom make each frame by hand. Production is overseen by Bravi’s husband, Ryan Hitchcock, a fine art photographer who assists in various aspects of the business.
The gallery has a relaxed atmosphere that encourages people to discuss the works on view. Rummage through their Editions Box for unframed artworks, or bring your artworks for a free, no-obligation framing quotation. A courtyard and sculpture garden also offers a refreshing environment against the Highveld heat.