This festive season, Mall of Africa invites families to the Gingerbread Village, where their Crystal Court transforms into an immersive family experience combining creative biscuit decorating with interactive games, digital storytelling, photo opportunities and appearances by the Gingerbread Man.
At the heart of the village is the Magic Bakery, where children can decorate their very own gingerbread biscuits before sending it on a theatrical journey through the bakery.
Animated elves and a magical conveyor belt add to the experience before each creation is returned to its young baker in a beautiful take-home box.
Another exciting stop in the whimsical village is Marshmallow Manor, where visitors can put their aim to the test for the chance to win prizes from Mall of Africa stores, while Whack-a-Biscuit and Biscuit Ballers bring some friendly family competition to the village. The Biscuit Ballers activations also ensure that there is something to keep the older kids entertained.
Then, there’s the Magic Mirror, adding a digital twist to the experience. The Mirror uses AI to create a special festive photo that will be delivered directly to visitors via WhatsApp.
And you can’t have a Gingerbread Village without getting to meet the Gingerbread Man himself! The special guest will make appearances daily throughout the activation, while two additional themed photo installations located on opposite sides of the mall extend the magic, giving shoppers even more opportunities to capture their end-of-year memories.
Note that the Gingerbread Village runs in timed 50-minute sessions, and children must be supervised by a parent or guardian throughout the experience. An indemnity will be available to be signed at the activation.