YDE is all about local brands and showcases South African designers who create unique pieces that mix the best of our culture with all the latest international catwalk trends. Their lineup of SA talent are handpicked for their individuality, creativity, and the stories they want to tell through their ranges. Each and every designer that forms part of the fold have their own sense of style.
They provide emerging designers with an established platform where they can exhibit and sell their bespoke merchandise. The clothing and accessory ranges and brands are original and expressive, and cater to a fresh and trendy customer-base who has a keen eye on local and international fashion trends.
Some of the local brands include Khosi Nkosi, Jolie Comme Moi, Mercia, Ruald Rheeder, Miss Friday and Blush Designs.