Win F1-inspired Rewards with the Nationwide Heineken® Formula 1® Campaign

In a celebration of all things Formula 1®, Heineken® House treated invited guests to a Sunday race day featuring Audi hot lap action, music, entertainment, a live viewing of the Brazilian Grand Prix and premium hospitality on 8 November 2026 at Kyalami Grand Prix Circuit.

Those who didn’t get to experience the race-day event can still get in on the action as Heineken® takes the F1 viewing experience to the next level, giving Heineken® drinkers and F1 fans the chance to earn points and win awesome F1-inspired prizes.

What went down at Heineken® House F1 Edition

The Heineken® House F1 Edition combined Formula 1® race viewing with live music, entertainment and premium hospitality, creating another way for guests to experience the energy surrounding one of the world’s biggest sporting occasions.

The experience also showcased Heineken®’s F1-inspired limited-edition aluminium bottle, bringing the brand’s association with the sport into the race-day occasion through a distinctive piece of limited-edition packaging.

Music and entertainment formed an important part of the experience throughout Sunday, extending the occasion beyond the race itself.

The line-up featured Thuly Thulz, Akio, McShawty and PH, with Sun-EL taking over for a celebratory hour following the race. Kwenzo, Jaxx, Cassi, Sweet Guluva, Tyrone Jones and Zulu Mkhathini also joined the experience, bringing together personalities from across entertainment and culture.

Against this backdrop, Heineken® House combined the on-track action with music, entertainment and the collective experience of watching Formula 1® alongside other fans.

The Formula 1® experience continues

While Heineken® House F1 Edition was an exclusive experience for invited guests, the broader Heineken® Formula 1® experience extends nationwide, giving consumers across South Africa opportunities to get involved through The Paddock Club, Heineken®’s digital rewards platform designed to turn Formula 1® excitement into an ongoing interactive experience.

Consumers can earn points by purchasing Heineken® products, taking part in F1-inspired trivia, collecting limited-edition bottles and competing with friends, with opportunities to access rewards including beer, hosting kits, limited-edition F1 beer packs and race-screening experiences.

The campaign also includes Heineken®’s F1-inspired limited-edition aluminium bottle, available exclusively at Heineken House experiences and select on-trade venues.

How to earn points and win rewards through The Paddock Club

Join the F1 action now by scanning the QR code at this link. Once you’ve registered, there are various ways you can earn yourself some points:

Answer trivia questions – each week you’ll be asked five F1-related questions. Each correct answer earns you five points, and a perfect set gets you 15 more.
Buy a bottle of Heineken® and either scan the product, upload your slip or enter the code under the bottle cap to earn points.
Scan the special edition Heineken® bottles and glasses – find all 11 and receive a bonus for the full set and a scratch card every time you find one.
Earn points with your crew – gather a group of up to five friends and combine your points for a bigger bonus.