After making waves during South African Fashion Week with their billowing neck-to-toe gown, The Bam Collective is now inviting fashion lovers to explore and shop their collection at an intimate pop-up in Pretoria.
The experience runs at Milner Fashion House on 24 and 25 May, and a small group of local designers will join for a day filled with a mini fashion show, a chance to fit some great looks, and a fun quiz where you can put your fashion knowledge to the test. Curated snacks and drinks can be ordered at the venue.
What’s on at the fashion pop-up
There will be a mini fashion show with selected looks from the featured designers hosted at Milner Fashion House, and a chance to connect with the designers in a chilled setting.
A fun element of the pop-up event is the Fashion Quiz, where guests team up and put their knowledge of all things sartorial to the test. The winning team scores a prize consisting of curated gifts from each brand. Food and drink can be ordered at the venue.
Below are the labels featured at the shopping experience
The Bam Collective
The Bam Collective follows a spirited approach to South African luxury with their line of inclusive ready-to-wear, made-to-measure and demi-couture garments exclusively from within its studio in South Africa. Creative Director Jacques Bam and his team operate from a small studio in Centurion, South Africa, where all products are consciously produced.
Their new collection, KINETICISM 24 will be available to shop at the pop-up. The line is heavily inspired by kinetic and optic art movements that were popularized between the 1920s and 1950s. The collection uses a range of design elements such as metallics, optic eco prints, surreal floral motifs and a contrast between the organic and synthetic to show the many ways in which movement can be displayed.
IMPRINT
By now we’re all keenly aware and fascinated by IMPRINT, the bold fashion label that fuses South African heritage with contemporary silhouettes. For Mzukisi Mbane, who is the founder and creative director of the brand, African spirituality and faith is a running vein throughout the line of formal dresses, suits and coats.
“While the whole collection revolves around the picture of my mother in a church uniform, the overall silhouettes are inspired by African heritage and religion,” says Mzukisi. “I played a lot with silhouettes inspired by African church uniforms and traditional attire. The colours are inspired by tribal artworks from my travels and ancient Nguni beadwork.”
ERRE
ERRE (pronounced ‘air’) is a South African womenswear brand established in 2013 by design duo Carina Louw and Natasha Jaume. Their signature is beautifully made trans-seasonal pieces with powerful motifs and classic, figure-flattering styles.
The brand is a favourite of KB Motsilanyane and Princess Charlene of Monaco. ERRE is also heavily invested in driving local textiles, particularly mohair. The designers explain: “Mohair is used by many of the top brands worldwide, but few know it originates in South Africa. We want to remind the world that not only does South Africa have a wealth of talent, but it also has desirable resources that are sustainable. When we make products using mohair it creates more local jobs, and this feeds back into the fashion industry and the economy.”
GUGUBYGUGU
Gugu Peteni keeps a firm focus on freshening up streetwear menswear with an artisanal edge. Her Pretoria-based label GUGUBYGUGU adds a statement element to easy, everyday essentials that look as comfortable as they feel. The new collection is titled “Manufactured not Made.” “If exposing the process behind my designs could garner more respect, then why not peel back the layers and reveal what it truly takes to craft a garment?,” asks Gugu. “This collection invites you into my studio, where each piece tells a story and offers a glimpse into the world of manufacturing.”
Michael Ludwig Studio
Michael Ludwig Studio is mostly known for power dressing with dynamic cuts and detailing. At the core of the business is human experience and a more inclusive & responsible way of design. Their Cape Town studio follows a zero waste policy whereby patterns are cut to have zero to 3% fabric waste in the process of creation. The fabric off cuts that are left are kept for later developments such as patchwork, accessories, binding, pocket bags, lining, etc.
Essential details
Cost: Free entry
When: Friday, 24 May from 11am to 6pm. Saturday, 25 May from 11am to 5pm
Where: Milner Fashion House, 161 Milner Street, Waterkloof, Pretoria
Website: thebamcollective.com
Email: [email protected]
Tel: 072 118 4332
Facebook: @TheBamCollective
Instagram: @bamcollective