Gucci unveils a new campaign centred on the endless appeal of the House’s handbags, exploring the instinctive connection that forms between object and desire. Both handbags are now available at the Gucci boutique in Sandton and Cape Town. Here’s what you need to know.
The enduring connection of Gucci’s it-bags
The campaign reflects a singular idea: when a bag becomes part of one’s world, it occupies the mind completely. Captured by Mert and Marcus, the campaign images feature Kate Moss with the Borsetto and Emily Ratajkowski with the Giglio, in portraits that anchor on the connection between each individual and the bag they carry.
The Borsetto appears in GG Canvas, brown suede, and black leather, while the Giglio is presented in dark brown, black, and classic GG Canvas. Appearing in ensembles that echo the identity and feel of each bag, the styling moves from minimal to full GG across garments and accessories. The campaign continues through videos directed by Bardia Zeinali, where the narrative shifts into motion, and the presence of the handbags builds, surrounding the protagonists in an endless, almost dreamlike accumulation.
This new campaign highlights the essential role of the Gucci bag within the wardrobe. Materials, surfaces, and silhouettes repeat across images and film, returning again and again to the bag at the centre of it all.
Where to find Gucci in Johannesburg
The official Gucci boutique in Johannesburg is located at Sandton City’s Diamond Walk. Here, you’ll find the selected looks from the House’s latest seasonal collection, key accessories and footwear.
Book a shopping appointment online and enjoy priority access to the boutique of your choice at the time and date that suits you. When you arrive, your Client Advisor will guide you through a hand-picked selection of pieces for you to try on and style.
The boutique also offers personalisation on select bags, luggage, belts, leather accessories, and items from the pet’s collection with initials to create a truly unique piece.
When: Monday to Thursday, from 9am to 7pm. Friday and Saturday, from 9am to 8pm. Sunday, from 9am to 6pm
Where: Diamond Walk at Sandton City, Shop U15, Upper Level, Sandton City, Corner of Rivonia Road and 5th Street, Sandton, Johannesburg
Website: gucci.com/za/
Tel: 010 442 5252
Instagram: @gucci
Facebook: @GUCCI
