HAIR-itage at Mall of Africa: A Celebration of Identity and Culture Through Hair

This Heritage Month, Mall of Africa is pushing heritage firmly into the spotlight with a stylish twist. In partnership with Creme of Nature, the mall presents HAIR-itage, a dynamic hair-focused celebration of culture and individuality.

SOOK Mall of Africa will transform into a vibrant pop-up salon where shoppers can explore the powerful role hair plays in identity, style, and self-expression. Here’s what you need to know.

HAIR-itage at Mall of Africa Creme of Nature pop-up at Friends Like Me | What's on in Joburg — Creme of Nature pop-up at Friends Like Me

Fall in love with your hair all over again at HAIR-itage

Explore identity, style, and culture with exclusive hair experiences, masterclasses, and conversations at HAIR-itage.

The activation will feature Creme of Nature’s signature “Rooted in Radiance” themed style experience, and shoppers who purchase any two Creme of Nature products will be treated to complimentary aftercare and styling sessions with professional stylists.

Plus, visitors can also attend a hair masterclass on Saturday, 13 September at 12pm and a masterclass and panel discussion on hair and heritage on Saturday, 20 September at 12pm. Bookings are essential, with more information available at the SOOK x Creme of Nature pop-up store.

As part of the HAIR-itage activation, unique offers are also available at Barber Lou, Hair City, Sorbet Dry Bar and Splush at Mall of Africa during the promotional period.

Highlighting the special significance of hair

“Hair has always been more than beauty; it’s memory, identity, and culture. It tells our stories, connects us to our roots, and gives us the freedom to express who we are,” says Zandi Zinganto, Brand Manager at Creme of Nature. “With the HAIR-itage campaign, Creme of Nature is proud to celebrate every texture and style, giving shoppers the chance to explore, express, and embrace their heritage through hair.”

Yasmeen Lorgat, General Manager at Mall of Africa adds; “By collaborating with Creme of Nature for this activation, we’re offering an immersive experience that celebrates heritage, identity and style, while reinforcing the mall as the go-to centre for cutting-edge hair innovation and professional expertise.”

How to visit the pop-up

Cost: Buy any two Creme of Nature products to book your seat. Space is limited and booking is essential.

When: Running from 10 to 20 September 2025, from 9am to 8pm daily. Workshops on Saturday, 13 and 20 September at 12pm
Where: SOOK Mall of Africa, Magwa Cres, Waterval 5-Ir, Midrand

Website: mallofafrica.co.za | cremeofnature.com
Email: [email protected]
Tel: 010 596 1470
Instagram: @_themallofafrica | @cremeofnature_sa
Facebook: @TheMallofAfrica | @cremeofnatureSA