Pick n Pay Wine and Food Festival 2025: Indulge in Fine South African Wines and Food in Johannesburg

The Pick n Pay Wine and Food Festival is back in Johannesburg on 4 and 5 October 2025 for two days of award-winning wine tasting and delicious cuisine. This highly anticipated food and drink event takes place at The Wanderers Cricket Club in Illovo.

Savour the finest selection of some of South Africa’s top wine varietals, from full-bodied reds to crisp and fruity whites and everything in between. This year, the festival brings a record 71 producers for tasting, with purchases available on-site or for same-day delivery via Pick n Pay asap! for same-day service, making it easy for guests to enjoy their favourite selections at home.

Included this year is the Designated Driver/Non-Drinking Guest Ticket, providing a way for non-drinkers to enjoy the festival atmosphere responsibly.

What’s on at the Pick n Pay Wine and Food Festival in Johannesburg?

Women cheers their glasses at the Pick n Pay Wine and Food Festival

1. Sample wines from 71 top estates

Discover a wide selection of wines from some of South Africa’s finest estates, including premium Cap Classiques, Champagne and Mimosas. Whether you’re a seasoned connoisseur or a casual wine drinker, there’s something for every palate.

2. Festival vibes with a vibrant food market

The Pick n Pay Fresh Food Market is a festival staple, offering a wide variety of delicious culinary options. Guests can enjoy everything from freshly grilled burgers and crispy fish and chips to sushi, gourmet cheese and charcuterie boards.

The festival also features Pick n Pay’s Burger & Pizza Trucks, perfect for grabbing a bite while enjoying live performances throughout the day.

Pick n Pay Wine and Food Festival | What's on in Joburg

3. The best live entertainment and excitement

Throughout the weekend, there will be live entertainment to set the perfect vibe, with Stones & Bones and Majozi headlining on Saturday and Sunday respectively.

Plus, look out for fantastic activations, including six beauty brands, delectable cakes from Chateaux Gateau, a chance to meet the Bokke at the Bomb Squad Beer & Boerie stand, and more, as well as chances to win big with Pick n Pay Smart Shopper.

Pick n Pay Wine and Food Fest wine pairing | What's on in Joburg

4. Try an exclusive Wine & Food Pairing in the Pick n Pay Tasting Room

The Tasting Room offers a unique, limited seating experience where you can enjoy curated wine and food pairings. Guided by a celebrity chef and the featured winemaker, this 30-minute masterclass is the perfect way to learn how to pair wines with mouth-watering canapés.

Cost: Tickets for the Tasting Room experience are R130 per person, per session. As this is an add-on ticket, you must also purchase a General Access ticket to access the event – book the tasting via Webtickets

When: Saturday, 4 October and Sunday, 5 October, hourly from 1.30pm to 5.30pm

Pick n Pay Wine and Food Festival picnic hamper | What's on in Joburg

5. Picnic hamper and Al fresco dining on the lawn

Guests looking to make the most of the festival’s outdoor setting can pre-order a picnic hamper packed with Pick n Pay’s finest cheeses, cured meats, fresh bread, and other gourmet treats. Enjoy your picnic on the spacious lawns of The Wanderers Cricket Club while sipping on your favourite wine selections.

Cost: R325 for a picnic bag (serving 2) excluding General Access ticket. Book your picnic bag through Webtickets

6. NEW! The Pick n Pay Liquor Mixology Theatre

New at the festival this year is the Pick n Pay Liquor Mixology Theatre, hosted by Diageo Unlock a premium experience and master the art of cocktail making under expert guidance.

Limited to 40 guests per session, this upgrade includes a hands-on, 30-minute masterclass where you’ll create and enjoy two delicious cocktails. You may purchase this experience as an add-on when you purchase your Early or General Access ticket on Webtickets.

Cost: R130pp, book via Webtickets

When: Saturday, 4 October and Sunday, 5 October, hourly from 1.45pm to 4.45pm

Important info and how to book tickets

The festival opens at 12pm, with exclusive early access for Pick n Pay Wine Club members. General access begins at 1pm, and the event concludes at 6pm.

Tickets are available exclusively via Webtickets.

Cost: General Access tickets are R300 per person, which includes a day pass, wine glass, access to tastings, and live music.

The Pick n Pay Tasting Room is R130 per person per session (to be booked as an add-on to your General Access ticket)

The Mixilogy Theatre is R130 per person per session (to be booked as an add-on to your General Access ticket)

Picnic Bag Add-on: R325 (includes a Pick n Pay picnic bag to share, packed with a mouthwatering selection of cheeses, cured meats, spreads, fresh bread and other delicious treats)

Designated Driver/Non-Drinking Guest Ticket: R150, includes a R75 voucher for soft drinks or coffee (no alcohol or tasting tokens provided).

When: Saturday, 4 October and Sunday, 5 October from 12pm to 6pm
Where: The Wanderer’s Club, 21 North St, Illovo, Johannesburg