Discover the Latest Fashion and Beauty Labels With Sandton City’s NEXT Icons of Style

Sandton City’s NEXT Icons of Style campaign spotlighting some of the biggest fashion, beauty and style labels through storytelling and special offers.

The 8-week concept runs online and in-store at Joburg’s shopping destination, and highlights the movers and shakers of these industries, blending storytelling with the world-class brands we know and love, and the faces behind them. Here’s all you need to know.

How the Sandton City NEXT Icons of Style campaign works

Next Icons of Style is an opportunity to find out more about the incredible stories behind top local and international labels, shop special in-store offers, and explore some of the centre’s iconic brand experiences.

Each of the participating labels will enjoy a focused spotlight for one week where shoppers can get immersed through a curated customer journey.

Featured brands include a vibrant mix such as IWC Schaffhausen known for their refined craftsmanship of elegant timepieces, the rich heritage of leather bags and accessories at Bally, and the inspiring story of artisanal denim looks made right here in Joburg by TSHEPO. Also on the cards are the athleisure fits from New Balance, Under Armour Icon Brand House and many more.

“After considerable planning and preparation, we are thrilled to launch the Next Icons of Style campaign, showcasing the brilliance and innovation of our centre’s brands,” says Sandton City’s General Manager and Asset Management Executive, Dimitri Kokinos. “This initiative reflects Sandton City’s commitment to offering a distinct, world-class retail experience, where every visit reveals something extraordinary. We can’t wait to bring our style-conscious shoppers closer to the icons of fashion, beauty, and athleisure, all within our halls,” he concludes.

Special fashion and beauty deals to covet

Beauty finds from FENTY and Arc Store

As part of the campaign, many of the participating stores are showcasing exclusive offers, only available at Sandton City during the promotional period.

At the NARS concept store, shoppers who spend R1800 or more will receive a free gift valued at R700 while stocks last. ARC store is spoiling shoppers with a complimentary FENTY makeup bag when they purchase any 2 FENTY products, a lip or gloss while stocks last.

Get exclusive early bird tickets to Maxhosa’s MXS Kulture Festival 2025

MAXHOSA’s MXS KULTURE FESTIVAL happening on 15 March 2025 is shaping up to be one of Joburg’s biggest fashion events. This capsule event celebrates heritage and culture through the label’s lens with music and fashion as the medium. Guests will also have the rare chance to see a runway presentation of MAXHOSA’s winter collection.

Sandton City shoppers can enjoy an exclusive early bird special price from 27 October 2024. To book tickets online, click here.

All things athleisure

At Burnt, customers can use the code ‘SANDTONSTRIDE’ for 15% off the Stride Collection in-store from 16 to 22 September.

PUMA is putting its strongest foot forward with a 20% discount on the Easy Rider trainer from 26 September, while The North Face is offering shoppers a week-long 20% store-wide discount from 7 October.