The Belfast Distillery Company, home of the multiple award-winning McConnell’s Irish Whisky, is offering an exciting competition for South African whisky enthusiasts. One lucky winner and their plus one stands a chance to visit their iconic distillery in Belfast, Northern Ireland with flights and dining included.
This competition runs until 30 September 2024 and is exclusive to South Africa and offers a chance for two consumers to win a 4-day trip for 2 to Belfast. Here they will visit the newly opened state-of-the-art distillery and meet the team behind the restoration of the iconic McConnell’s brand.
More about McConnell’s Irish Whisky
McConnell’s Irish Whisky is one of the oldest whiskies from Ireland, with a history that predates the addition of the “e” in Irish “whiskey”. To honour this legacy, the brand continues to use the original spelling without the “e”.
In Belfast, many pubs display vintage McConnell’s memorabilia, such as mirrors, posters, and old bottles, reflecting the brand’s historical significance.
McConnell’s Irish whisky is a 5-Year-Old Irish Blend. Legally an Irish whiskey must be at least 3 years old, at McConnell’s both the 5-Year-Old and Sherry Cask brands are aged for a minimum of 5 years. McConnell’s uses a 40% Single Malt content in the blend. This high malt content gives a velvety mouthfeel and creates a well-balanced blend of Irish Whisky.
The label follows a robust cask selection process led by Master Distiller, Graeme Millar. Only the best ex-Bourbon and Oloroso Sherry casks are used in the maturation and finishing process.
The story behind The Belfast Distillery Company
The Belfast Distillery Company underwent an elaborate revamp in its effort to carry forward McConnell’s Irish Whisky to its former glory, both in Belfast and globally. “We are thrilled to welcome visitors from around the world and especially the lucky prize winners from South Africa!” says CEO of McConnell’s Irish Whisky, John Kelly. “After years of planning and building, we are ready to share a truly world-class experience which really will take our visitor’s breath away.”
Visitors to the distillery will enjoy an up-close and personal experience, led by an expert local guide – who will share the secrets of the McConnell’s historical roots in Belfast and our more recent successes.
There’s also a unique opportunity to observe the process of making triple-distilled, single-malt Irish whiskey and be able to sample some of the brand’s award-winning whiskies along the way.
The recent opening of McConnell’s Distillery and Visitor Experience is a timely addition to the city’s offerings, enhancing its cultural and historical appeal. Known for its rich history, shipbuilding, and industrial heritage, Belfast also boasts a significant whiskey tradition and heritage.
What’s included in the prize?
Your prize trip for two includes return flights from South Africa to Belfast, Northern Ireland and 2-night accommodation in a 4-star hotel in Belfast including breakfast.
You’ll get to discover the rich history with a private tour of the McConnell’s distillery including a Whisky tasting experience. Further cultural experiences include an evening food tasting tour in Belfast city centre and a three-course dinner and drinks at a Belfast restaurant
How to enter the competition
Purchase a bottle of McConnell’s Irish Whisky at one of the many retailers nationwide. Scan the QR code on the bottle necker collar, enter your unique code, and contact details and upload your till slip.
The competition runs from 1st July to 30th September 2024. The winner will be announced by the end of October 2024. Note that the competition is open to South African residents older than 18 years. T&Cs apply.
Where to find McConnell’s Irish Whisky in Johannesburg
McConnell’s Irish Whisky is available at leading retail and e-commerce platforms nationwide. You can shop the whisky at Whisky Brother, MAKRO, Takealot, Norman Goodfellows, ULTRA Liquors and select TOPS and Pick n Pay stores.
Website: mcconnellsirishwhisky.com
Email: [email protected]
Facebook: @mcconnellsdistillery
Instagram: @mcconnellsirishwhisky
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