Jameson Irish Whiskey is bringing it this festive season with another edition of their Jameson Festive Market at Melrose Arch. From 6 to 27 December, expect an experiential bonanza with merch, personalisation stations, activations and tastings, and engaging live music. Here’s what you need to know.
“Spread the Cheers” at this year’s Jameson Festive Market
The Jameson Festive Market has put exceptional cocktails and daily tasting sessions at the heart of their festive experience. Guests can enjoy beautifully crafted serves and sample Jameson Original, Jameson Triple Triple and Jameson Select Reserve across multiple dedicated tasting stations.
Also featured at the market are branded multi-sensory experiences, interactive games, themed quizzes, and live mixologist showdowns where experts of the craft engage in some friendly competition.
Each stand offers unique flavour infusions inspired by diverse international cultures, with the Global Cheers Stand offering deliciously Jameson-infused treats from South Africa, Italy, Japan, Mexico, Brazil, Ireland and the USA.
Live entertainment + get your hands on some Jameson merch
Alongside this quintessentially global Jameson experience, the Jameson Festive Market is soundtracked by some joyous performances by popular local musicians. Homie Lover Friends will perform on Saturday, 20 December and the talented DJ Buhle graces the stage on Saturday, 27 December.
And there’s more! Jameson’s Clothing, Lifestyle and Streetwear range, Smooth Serve Society in collaboration with OFF MANKIND and Richmanskyf will allow attendees to capture their memories with Jameson-branded merch.
How to attend
Note that attendees must be 18 and older.
Cost: Entry is free, but you are required to register for entry online
When: Running from 6 to 27 December 2025 (Closed on Christmas Day). Various times
Where: The Piazza at Melrose Arch, Corlett Dr, Birnam, Johannesburg
