Absa is ushering in an exciting new era for music and food festivals in South Africa, becoming the proud headline sponsor of the beloved Delicious Festival in partnership with SABC. Experience the festival’s next chapter at the iconic Kyalami Grand Prix Circuit on the weekend of 10 and 11 April 2027.
More than a festival
Delicious Fest is where people come together: around a table, beneath the stage lights, through a favourite song, a memorable meal, a discovery or a moment shared with the people who matter most. It is a platform where cultures meet, talent shines, and stories unfold. And because at Absa, Your Story Matters, the bank is investing in an experience that celebrates the stories that make South Africa remarkable.
“At Absa, we believe that Your Story Matters. Our partnership with Delicious is therefore about much more than a name on a festival. It is about creating meaningful opportunities for our customers and communities to experience the music, food, creativity and culture that move them. It is about championing the artists, chefs, entrepreneurs and creators whose stories deserve to be seen, heard and celebrated,” says Candice Thurston, Managing Executive for Brand and Marketing at Absa Group.
An iconic lineup
At the Absa Delicious Festival in partnership with SABC, festivalgoers can look forward to an unforgettable weekend of world-class entertainment, exceptional food, cultural expression and the best of South African and international talent.
Notable past headliners include Ms Lauryn Hill, Wyclef Jean, Common, Maxwell, Tems, Jill Scott, Angie Stone, Chaka Khan, Babyface, Hugh Masekela, Lira, Macy Gray, Erykah Badu, Bongo Maffin, Black Coffee and Burna Boy.
In addition to incredible performances, the festival has also paid tribute to South African music legends, celebrating artists like Lebo Mathosa, Miriam Makeba, Lucky Dube, Sibongile Khumalo, Ray Phiri, Johnny Clegg, Brenda Fassie, AKA, HHP, Mandoza and Riky Rick.
Through this new partnership, Absa brings its customers closer to the experiences they love, with exclusive benefits, added value and new ways to enjoy the festival. Further details, including artist announcements, ticket information and customer experiences, will be revealed in the months ahead.
Putting the ‘delicious’ in Absa Delicious Festival
There’s no Delicious Festival without the food. Festival attendees can expect a curated culinary experience featuring 45+ stalls and food trucks, with dining highlights including Gourmet Kotas, Sumting Fresh baos/sauces, African cuisine, Asian fusion and dishes from the Traders Academy graduates.
A bigger stage for African stories
For years, Delicious has created a space for thousands of South Africans to gather with family and friends, enjoy a huge variety of different food and experience standout local and global performers. The next chapter builds on that legacy while expanding the platform for the people behind the magic: artists, chefs, entrepreneurs, designers and other creative voices shaping the country’s cultural future.
The sponsorship forms part of Absa’s broader investment in platforms that elevate talent, craftsmanship, culture and connection. These include the Absa Champagne in Africa Festival, Absa Jazz Sessions at Marble, the Absa RUN YOUR CITY Series and the Absa L’Atelier Art Competition, amongst others.
Cost: TBC
When: Saturday, 10 April and Sunday, 11 April 2027
Where: Kyalami Grand Prix Circuit
Website: deliciousfestival.com
Email: [email protected]
Facebook: @DeliciousFestivalSA
Instagram: @deliciousfestivalsa
