This April marks Mall of Africa’s 10th birthday, and they’re inviting everyone to celebrate the occasion with them. From Friday, 24 April 2026, shoppers can expect a dynamic line-up of experiences that bring together shopping, entertainment and culture.

What’s in store for Mall of Africa’s 10th birthday celebration

Mall visitors can explore a striking Thread Installation in the Crystal Court – an evolving artwork where tenants contribute coloured threads to represent their brands. The result is a powerful visual symbol of connection across food, fashion and entertainment, reflecting the mall’s role as a hub of African creativity.

In keeping with its commitment to community, materials from the installation will be donated to 67 Blankets, extending the spirit of connection beyond the mall. The first 500 people who arrive at the mall receive curated goody bags, adding a special touch to the milestone moment.

Shoppers can also engage with an interactive timeline installation, tracing Mall of Africa’s journey over the past decade and how it has redefined retail as a cultural experience.

Adding to the energy will be the “10 Days of WOW Deals” retail drive, where shoppers will be able to take advantage of exclusive offers from participating stores, with daily offers revealed on the mall’s social media platforms.

The celebrations peak on Tuesday, 28 April with a live performance by Mi Casa, bringing energy and rhythm to the Crystal Court. Expect exclusive merchandise drops and a vibrant atmosphere.

The birthday celebration also sees the launch of exclusive, limited-edition Mall of Africa merchandise. These bespoke pieces are available to purchase from the Thread Installation and the Concierge Desk from Tuesday, 28 April.

Stand a chance to win big prizes or a meet-and-greet opportunity!

To mark the special occasion, visitors also stand a chance to win R10 000 by entering an in-mall competition. Shoppers must engage with the installation and enter the competition via QR code. The competition will be running from 24 April to 1 May 2026. The winner is set to be announced on Monday 4 May.

Plus, five lucky shoppers who engage with the mall’s social media platforms also stand a chance to meet Mi Casa in person with their partners. Further extending the celebration online, shoppers can engage with Mall of Africa’s social media channels for a chance to win one of two exclusive merchandise bags throughout the birthday month.

How to join the celebration

Cost: Free entry

When: Installations run from Friday, 24 April 2026 | Mi Casa live performance is on Tuesday, 28 April 2026 | In-mall competition runs from 24 April to 1 May 2026
Where: Crystal Court, Mall of Africa, Magwa Cres, Waterval 5-Ir, Midrand

Website: mallofafrica.co.za
Tel: 010 596 1470
Instagram: @_themallofafrica
Facebook: @TheMallofAfrica

Check out what else you can get up to at Mall of Africa