Love speaks in many ways, and this Valentine’s month, Sandton City is celebrating them all with their Talking Love campaign running from 7 to 28 February 2025. In the latest instalment of this beloved annual campaign, the shopping destination invites shoppers to explore the different ways people express and experience love—and they’re even giving lucky lovers a chance to win a shopping spree at Joburg’s leading luxury mall. Here’s what you need to know.

What is the Talking Love campaign all about?
For this year’s digital campaign, Sandton City partnered with four celebrity couples. Whether it’s a shared passion for food, a love of fashion, or the joy of creating unforgettable moments together, each couple’s story highlights the beauty of personal expression in relationships.
Featuring musician and restaurateur J’Something and his wife Coco, comedian Jason Goliath and his wife Sian, reigning Miss South Africa Mia Le Roux and her partner Luke, and renowned wedding planner Zavion Kotze with his husband John, the campaign takes a heartfelt look at love in its many expressions.
Through a series of engaging conversations, the couples share their love languages and the ways they celebrate their connection, encouraging others to reflect on their own.
Join the conversation and stand a chance to win big
Shoppers are invited to join the conversation by sharing their love language on social media by following and tagging @sandtoncitymall and using #TalkingLoveSC for a chance to win a R5000 Sandton City shopping spree.
When: The online competition runs from 7 to 28 February 2025
Website: sandtoncity.com
Tel: 011 217 6000
Instagram: @sandtoncitymall
Facebook: @sandtoncity